Challenge
An ownership group sought to expand beyond a single-sport franchise into a multi-sport, multi-market platform with investable assets and a clear social impact narrative.
Approach
We developed an expansion thesis, market entry screens, and a phased investment roadmap, including brand architecture, governance design, and impact measurement linked to youth development and community programs. We structured a PE-style vehicle concept and partnership constructs with corporate and philanthropic co-funders.
Outcome
A staged plan aligned owner ambition, investor expectations, and regulatory realities; pilot initiatives validated brand portability and social impact claims; partner pipeline advanced to diligence.
Capabilities applied
Strategic Partnerships and Impact Investment; Strategy and Governance; Impact Measurement.
Team
- Aarij S. Wasti
- Charles Strickland.