One Team Covering the Full Event Lifecycle

Our leadership team covers every stage of a major event, from sports law and bid strategy, to stadium design and construction, to governance and compliance, to event operations, to international partnerships and legacy. Each leader’s domain reinforces the others, so clients get one integrated advisory team rather than a collection of separate specialists.

What Clients Get

Clients engage a team whose members have worked together across FIFA World Cups, Olympic bids, multi-billion dollar infrastructure programs, and international development across dozens of countries. That shared experience, not just individual credentials, is the primary source of our credibility. We don’t just manage projects; we design legacies.

Our Core Team

Aarij S. Wasti

Founder & Chief Executive Officer (CEO)

Toronto, Doha

Senior sports law and event management executive with over 20 years of international legal experience. Key member of the core management team that delivered the FIFA World Cup Qatar 2022™. Director of Legal & Compliance, FIFA World Cup Qatar 2022 LLC. Company Secretary, Board of Directors, FIFA Ticketing LLC. Partner, Sports & Entertainment Group at Gowling. Education includes: B.Com from McGill University, Juris Doctor (JD) from Dalhousie Law School, Master Certificate in HR from Cornell University School of Industrial and Labor Relations, Regulatory Compliance Specialization from Carey Law School, University of Pennsylvania, International Development and Government courses from the University of Cambridge and Princeton University’s School of Public & International Affairs and Behavioural Economics from the University of Toronto Rotman School of Management.
Sergey Bortnichek

Chief Operating & Event Services Officer (COO)

Doha

Event Services and Operations Director with extensive experience in strategic planning, managing and operating large sport events including Olympics 2014, FIFA World Cup Russia 2018, FIFA World Cup Qatar 2022, and EXPO 2023 Qatar. Portfolio of managed services includes logistics, catering, cleaning & waste management, accreditation, transport, security, medical services, language support, and accommodation. Education includes MBA from Kellogg Northwestern University.
Charles Strickland

Chief Partnerships & Strategy Officer (CPO/ CSO)

Halifax, Colombo

With more than 30 years of international leadership across the United Nations, international NGOs, and the public and private sectors, he advises governments, sovereign institutions, corporations, philanthropic foundations, and multilateral organisations on strategy, partnerships, investment, and sustainable social and economic impact. His expertise spans public health, technology, sport diplomacy, education, and social protection. He serves on the advisory boards of the ForSports Foundation (Ghana) and the Kenya NCD Resource and Support Centre, has previously held governance roles with the World Humanitarian Forum and the ActImpact Foundation, and is a Fellow of the Roxbourg Institute for Social Entrepreneurship, Vaud, Switzerland.
Mishael Ahmed

Legal & Compliance (CLO)

Toronto, Islamabad

Barrister (Lincoln’s Inn) and legal professional with corporate and commercial law experience including service as Head of Legal at the Qatar Expo 2023. Advises clients on of contracts, procurement strategy and tender formation through to evaluation, contract interpretation and administration, with particular expertise in legal communications. Education includes Bar Professional Training Course at the Inns of Court School of Law, London and Executive education from Colombia University and Stanford University.
Aleksei Milovanov

Chief Design & Delivery Officer (CDO)

Dubai, Yerevan

Senior program director with 20+ years of experience delivering large-scale capital projects, stadiums, and complex multi-asset developments across multiple jurisdictions. CEO of the state-owned entity that delivered 7 FIFA World Cup 2018 stadiums (multi-billion USD program). Technical Services Director across 8 FIFA World Cup Qatar 2022 stadiums. Specialist in building and operating the client-side function, structuring decision-making, aligning stakeholders, and driving projects from concept to delivery.
Dr. Umar Taj

Behavioural Insights, Consultant

London, Port of Spain

Associate Professor in Behavioural Science at Warwick Business School and Executive Teaching Fellow at London School of Economics and University of Oxford. PhD in Behavioural Science. Extensive career applying behavioural science to practice across technology, health, finance, security, politics, and education. Has provided consulting and training services to over 50 global organisations, helping public and private institutions apply insights from behavioural economics and neuroscience to improve decision-making and influence change.
Salman Ali

International Relations, Consultant

Melbourne

Extensive experience working for government and semi-government organisations in Pakistan and Australia, including serving as a diplomat heading Pakistan’s Trade Mission in Qatar. Legal & governance professional with expertise in advising clients on government processes, public procurement, taxation and regulatory compliance, feasibility studies, and monitoring & evaluation frameworks. Legal Practitioner of the Supreme Court of New South Wales. Executive education from Harvard Kennedy School.
Romina Mekhri

Protocol & Guest Management, Consultant

Doha

Seasoned events professional specialising in guest management, guest relations, and protocol. Experience includes VIP & VVIP Protocol and Seating Coordinator for the Supreme Committee for Delivery & Legacy and FIFA World Cup Qatar 2022™, Head of Guest Relations and Protocol for the Khaleeji ZAIN 25 (Iraq), Guest Relations Coordinator at the FIFA Women’s World Cup Australia & New Zealand 2023™, Protocol Manager at the Ministry of Foreign Affairs of the State of Qatar and VIP & VVIP Protocol and Seating Coordinator at the FIFA World Cup 2026 in the US.

Board of Advisors- Extending Our Capability and Network

Our Board of Advisors extends our capability and global network. They are a select group of subject-matter leaders engaged on specific mandates where their expertise can accelerate impact, providing counsel on strategy, governance, and delivery, and connecting us to stakeholders worldwide. They complement the core team’s direct delivery experience with additional reach and specialist perspective.

Russell Paul

Board of Advisors

Cape Town, South Africa

Seasoned sports executive; former COO, FIFA World Cup Qatar 2022, Acting CEO, South African Football Association, and CEO of South Africa’s bid to host the 2027 FIFA Women’s World Cup.

Ricardo Trade

Board of Advisors

Rio de Janeiro, Brazil

Veteran sports administrator; CEO, CONMEBOL Copa América 2024 (USA); former CEO, 2014 FIFA World Cup Brazil; senior leadership across volleyball, basketball, and multiple FIFA tournaments.

Pedro Correia

Board of Advisors

Lisbon, Portugal

Founder and CEO, Beyond Sport Events; tournament director and senior planner across UEFA competitions, FIFA World Cups, Rugby World Cup, and IOC Summer Olympics.

Lori Foster

Board of Advisors

Raleigh, North Carolina, USA

Professor of industrial-organizational psychology; behavioural science advisor to the United Nations and former White House Social and Behavioural Sciences Team fellow; president-elect, International Association of Applied Psychology.