Our Team

Core Thinkers

The Minds Behind Winsights

Our management team consists of world-class practitioners who have shaped the landscape of major global events. At Winsights, we believe that leadership requires more than experience—it requires a shared vision. Our C-Suite leads—spanning Governance, Venue Design, Event Services, and Strategic Partnerships—collaborate through the lens of Behavioural Insights.

This “one-team” approach allows us to apply decision science to complex delivery challenges, ensuring our work is always aligned with our core values of integrity and purpose-led innovation. We don’t just manage projects; we design legacies.

Our Approach

From Collaboration to
Impactful Outcomes

Our Core Team

Aarij S. Wasti

Founder & Chief Executive Officer (CEO)

Corporate Governance, Toronto

Charles Strickland

Chief Partnerships & Strategy Officer (CPO/ CSO)

Halifax, Colombo

Sergey Bortnichek

Chief Operating & Event Services Officer (COO)

Event Services and Delivery, Doha

Aleksei Milanov

Chief Design & Delivery Officer (CDO)

Venue Design & Overlay; Dubai

Our Extended Bench

We are supported by specialists who are consulted as needed to meet specific client objectives:
Dr. Umar Taj

Consultant, Behavioural Insights

London

Mishael Ahmed

Legal & Compliance

Oakville

Romina Mekhri

Protocol & Guest Management

Doha

Salman Ali

Consultant, International Relations

Sydney

Board of Advisors​

Our Board of Advisors is a select group of subject-matter leaders who provide counsel on strategy, governance, and delivery, connect us to stakeholders worldwide, and help stress-test concepts and execution plans. They are engaged on specific mandates where their expertise can accelerate impact.

Lori Foster

Raleigh, North Carolina, USA

Professor of industrial-organizational psychology; behavioural science advisor to the United Nations and former White House Social and Behavioural Sciences Team fellow; president-elect, International Association of Applied Psychology.

Russell Paul

Cape Town, South Africa

Seasoned sports executive; former COO, FIFA World Cup Qatar 2022, Acting CEO, South African Football Association, and CEO of South Africa’s bid to host the 2027 FIFA Women’s World Cup.

Ricardo Trade

Miami, Florida

Veteran sports administrator; CEO, CONMEBOL Copa América 2024 (USA); former CEO, 2014 FIFA World Cup Brazil; senior leadership across volleyball, basketball, and multiple FIFA tournaments.

Pedro Correia

Lisbon, Portugal

Founder and CEO, Beyond Sport Events; tournament director and senior planner across UEFA competitions, FIFA World Cups, Rugby World Cup, and IOC Summer Olympics.