Sergey Bortnichek

Sergey Bortnichek

Chief Operating & Event Services Officer (COO)

Email:

sergey.bortnichek@winsightsglobal.com

Contact:

+974 5064 4425

Location:

Event Services and Delivery, Doha

Profile

Event bidding, planning and delivery consultant with leadership across nearly 100 international events. Services Director for FIFA World Cups (Russia 2018; Qatar 2022) and Event Services lead for Expo 2023 Doha. Integrates complex service domains to open venues ready and maintain resilient operations under pressure.

Core Expertise

Operational master-planning; event services integration (logistics, transport, accommodation, catering, cleaning & waste, accreditation, language services, security, medical, media operations); readiness programs and exercises; crisis navigation; multicultural team leadership.

Selected Experience

  • Sochi 2014 Winter Olympics: Logistics functional lead; trained across Vancouver 2010 and London 2012 cycles.
  • FIFA World Cup Russia 2018: Services Director covering catering, accommodation, cleaning & waste, language services, logistics.
  • FIFA World Cup Qatar 2022: analogous Services Director role; cross-functional integration and delivery.
  • Expo 2023 Doha: Head of Event Services (logistics, catering, cleaning & waste, accreditation, transport, security, medical, language support).
  • Designed and led readiness training, simulations, and operational drills for complex venues and multi-stakeholder environments.

Education

  • Executive MBA, Kellogg-WHU
  • Specialist, Law/Finance/Customs Law, MGIMO (MFA Russia)
  • Executive Education: Transformational Technologies: Applied Lessons from Sports, MIT

Languages

  • English, Russian

Contact