Profile
Consultant in Behavioural Insights; Associate Professor in Behavioural Science (Warwick Business School); Executive Teaching Fellow at LSE and University of Oxford. Specializes in applying Behavioural economics and neuroscience to improve decision-making across technology, health, finance, security, politics, and education.
Core Expertise
Behavioural diagnostics; intervention design and randomized trials; choice architecture; institutionalizing BI (nudge units, governance); executive education and capability building; ethics and privacy by design.
Selected Experience
- Consulting and training for 50+ organizations globally across public and private sectors.
- Outstanding Contribution Award, University of Warwick (2017).
- Designed and delivered executive programs in Behavioural decision science for senior leaders.
Education
- PhD, Behavioural Science, University of Warwick
- MSc, Decision Science, London School of Economics and Political Science
- BSc, Mathematics, Operational Research, Statistics and Economics (MORSE), University of Warwick
Academic Appointments
- Associate Professor, Warwick Business School
- Executive Teaching Fellow, LSE (Behavioural Decision Science) and University of Oxford (Behavioural Science).
Languages
- English, Urdu, Punjabi