Sideline Conversations: Behind the Draw

Episode 4

As the world prepares for the FIFA World Cup 2026 across Canada, the U.S., and Mexico, Sideline Conversations takes you beyond the pitch to explore the legal and commercial issues shaping the tournament. Hosted by Aarij S. Wasti (Gowling WLG, Toronto), Marlon Hill (WSHC+B, Miami), and Juan Carlos Partida (EC Rubio, Mexico City), your cross-border legal guides to the world’s biggest sporting event.

In Episode 4, they break down the live draw and what it means for teams and supporters across North America, emphasizing why cultural competence will be key to the fan and host-city experience. The hosts also highlight some of the challenges facing the upcoming tournament—from group dynamics and match expectations to travel logistics, ticketing hurdles, marketing strategies, and the impact of dynamic pricing on fan access.

Watch the full conversation below.

NOT LEGAL ADVICE. Information made available on this website in any form is for information purposes only. It is not, and should not be taken as, legal advice. You should not rely on, or take or fail to take any action based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Gowling WLG professionals will be pleased to discuss resolutions to specific legal concerns you may have.

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